We build pathways
Our hybrid brand+business model optimizes your internal and external goals, systems, and communications.
We spot patterns and solve problems.
816 New York focuses and directs established small to mid-sized businesses, community-based organizations (CBOs), and nonprofits struggling with operational, outreach, and identity challenges. Our five-step model is ideal for entities looking to rebrand, relaunch, or realign.
1: Audit & Discovery
We perform a brand and business audit to assess the current state of your organization's brand, business, and communications objectives.
2: Evaluation & Analysis
We analyze quantitative and qualitative data: financials, customer and stakeholder feedback, analytics, brand collateral and positioning, marketing and sales strategy, and the like.
3: Structure & Planning
We map systems, processes, financials, customer journeys, technologies, and team dynamics in order to build KPIs around both internal and external opportunities.
4: Presentation & Outreach
We build brand visual systems, messaging, customer personas, and value propositions. We perform UX and website development, design templates, and develop communications and customer retention strategies.
5: Training & Launch
Once your brand, business, and communications goals are aligned and an action plan is in place, we create training workshops and processes that ensure staff buy-in, customer loyalty, and strong positioning.
Sarah M Williams
Sarah and her team have earned a reputation for superior initiative, insight, and integrity.