We build pathways

Our hybrid brand+business model optimizes your internal and external goals, systems, and communications.

Our 5-Step Model

We spot patterns and solve problems.

816 New York focuses and directs established small to mid-sized businesses, community-based organizations (CBOs), and nonprofits struggling with operational, outreach, and identity challenges. Our five-step model is ideal for entities looking to rebrand, relaunch, or realign.

1: Audit & Discovery

We perform a brand and business audit to assess the current state of your organization's brand, business, and communications objectives.

2: Evaluation & Analysis

We analyze quantitative and qualitative data: financials, customer and stakeholder feedback, analytics, brand collateral and positioning, marketing and sales strategy, and the like.

3: Structure & Planning

We map systems, processes, financials, customer journeys, technologies, and team dynamics in order to build KPIs around both internal and external opportunities.

4: Presentation & Outreach

We build brand visual systems, messaging, customer personas, and value propositions. We perform UX and website development, design templates, and develop communications and customer retention strategies.

5: Training & Launch

Once your brand, business, and communications goals are aligned and an action plan is in place, we create training workshops and processes that ensure staff buy-in, customer loyalty, and strong positioning.

Our Founder

Sarah M Williams

Sarah and her team have earned a reputation for superior initiative, insight, and integrity.

People Like Us

Ruvelle wouldn't exist without Sarah Williams's genius, heart, and wisdom too. Thank you for believing in me and seeing the vision and being the exact voice I have always needed to take my work to the next many levels.

Parijat Deshpande Founder, Ruvelle: Honolulu, HI

Sarah is an amazing management professional. She takes pride in making small to mid-sized businesses, nonprofits, and community-based organizations shine. She is an expert in creating brand campaigns while elevating your company's mission and values. She also pays immense attention to detail for your website, print & digital collateral that enhance your sales strategy. Adding technology to her service offerings gives you a complete solution!

Julia Smith, Publisher Davis Living Magazine, Fairfield, CA

I have worked closely with Sarah on several projects, and each time I have been blown away by her depth of knowledge and her unique, creative mind. She has steered me through the steps from start to finish and offered valuable guidance. I am grateful for her expertise and would recommend her services to anyone seeking out a master designer with skilled business sense.

Erin Dwyer, Senior Account Manager Direct Connection Advertising & Marketing: Fairfield, CA

Sarah Williams is an uber-talented, right-left brain dynamo. She's one of the smartest, most creative, most soulful people I know; I'm truly amazed that so much good stuff can fit into one person!

Beth Zimmerman, Founder & Executive Director Pets for Patriots: Long Beach, NY

If I hadn’t met Sarah Williams, I would still be flailing, scattered, and feeling very alone on this entrepreneurial journey. 816 New York meets me exactly where I am in every moment, offering a kind of support that communicates to me that they are just as invested as I am in watching me succeed.

Soha Al-Jurf, MA, CCC-SLP Tuscon, AZ

Rebranding our agency as well as creating a website can be very difficult due to the demand necessary to see this type of project through. 816 New York made this process and experience seamless. Everyone involved had a wonderful experience.

Efrain Rolon, Executive Director Lawrence Housing Authority: Lawrence, MA

Thank YOU so much for all the great work you continue to do with us and your professionalism and patience.

Elizabeth Lusskin, Executive Director Long Island City Partnership: New York, NY

On behalf of our little precious team, I wish to express our appreciation for the work you have done. We really enjoy working with you and it feels supportive in many ways.

Fransiscus Ismaël, PR & Outreach Officer Nalandabodhi International

816 New York understands communication, design, and technology. That collection of skills and knowledge enables them to deliver turnkey solutions with minimal work and/or feedback from the customer. Working with vendors like 816 New York allows me to continue to do more with less.

Stephen Ethier, Director of IT Springfield Housing Authority: Springfield, MA
Global Reputation

Since 2009, we have worked with nonprofits and businesses around the world.