We build pathways

Our hybrid brand+business model optimizes your internal and external goals, systems, and communications.

Our Process
Our 5-Step Model

We spot patterns and solve problems.

816 New York focuses and directs established small to mid-sized businesses, community-based organizations (CBOs), and nonprofits struggling with operational, outreach, and identity challenges. Our five-step model is ideal for entities looking to rebrand, relaunch, or realign.

Areas of Expertise

1: Audit & Discovery

We perform a brand and business audit to assess the current state of your organization's brand, business, and communications objectives.

2: Evaluation & Analysis

We analyze quantitative and qualitative data: financials, customer and stakeholder feedback, analytics, brand collateral and positioning, marketing and sales strategy, and the like.

3: Structure & Planning

We map systems, processes, financials, customer journeys, technologies, and team dynamics in order to build KPIs around both internal and external opportunities.

4: Presentation & Outreach

We build brand visual systems, messaging, customer personas, and value propositions. We perform UX and website development, design templates, and develop communications and customer retention strategies.

5: Training & Launch

Once your brand, business, and communications goals are aligned and an action plan is in place, we create training workshops and processes that ensure staff buy-in, customer loyalty, and strong positioning.

Our Founder

Sarah M Williams

Sarah and her team have earned a reputation for superior initiative, insight, and integrity.

Who We Are

People Like Us

Thank you for believing in me and seeing the vision and being the exact voice I have always needed to take my work to the next many levels.

Parijat Deshpande Founder, Ruvelle: Honolulu, HI

Sarah is an amazing management professional. She takes pride in making small to mid-sized businesses, nonprofits, and community-based organizations shine. She is an expert in creating brand campaigns while elevating your company's mission and values. She also pays immense attention to detail for your website, print & digital collateral that enhance your sales strategy. Adding technology to her service offerings gives you a complete solution!

Julia Smith, Publisher Davis Living Magazine, Fairfield, CA

I have worked closely with Sarah on several projects, and each time I have been blown away by her depth of knowledge and her unique, creative mind. She has steered me through the steps from start to finish and offered valuable guidance. I am grateful for her expertise and would recommend her services to anyone seeking out a master designer with skilled business sense.

Erin Dwyer, Senior Account Manager Direct Connection Advertising & Marketing: Fairfield, CA

Sarah Williams is an uber-talented, right-left brain dynamo. She's one of the smartest, most creative, most soulful people I know; I'm truly amazed that so much good stuff can fit into one person!

Beth Zimmerman, Founder & Executive Director Pets for Patriots: Long Beach, NY

If I hadn’t met Sarah Williams, I would still be flailing, scattered, and feeling very alone on this entrepreneurial journey. 816 New York meets me exactly where I am in every moment, offering a kind of support that communicates to me that they are just as invested as I am in watching me succeed.

Soha Al-Jurf, MA, CCC-SLP Tuscon, AZ

Rebranding our agency as well as creating a website can be very difficult due to the demand necessary to see this type of project through. 816 New York made this process and experience seamless. Everyone involved had a wonderful experience.

Efrain Rolon, Executive Director Lawrence Housing Authority: Lawrence, MA

Thank YOU so much for all the great work you continue to do with us and your professionalism and patience.

Elizabeth Lusskin, Executive Director Long Island City Partnership: New York, NY

On behalf of our little precious team, I wish to express our appreciation for the work you have done. We really enjoy working with you and it feels supportive in many ways.

Fransiscus Ismaël, PR & Outreach Officer Nalandabodhi International

816 New York understands communication, design, and technology. That collection of skills and knowledge enables them to deliver turnkey solutions with minimal work and/or feedback from the customer. Working with vendors like 816 New York allows me to continue to do more with less.

Stephen Ethier, Director of IT Springfield Housing Authority: Springfield, MA
Global Reputation

Since 2009, we have worked with nonprofits and businesses around the world.

See Our Work