816 New York strategizes and designs 2nd place–winning AAMGA ad campaign

QUEENS, NY, 5/16/16 – As part of their ongoing relationship, 816 New York collaborated with Direct Connection Advertising & Marketing to develop a national insurance ad campaign. The campaign has been awarded 2nd place in the 2016 AAMGA Marketing Awards for the Print Advertising category.

The American Association of Managing General Agents (AAMGA) annual Advertising & Marketing Awards honor insurance companies with the most innovative advertising, newsletters, sales materials, websites, stationery and other collateral materials.

816 New York collaborated with Direct Connection on a general direction, then crafted copy and artwork for each to correspond with three core company attributes. The result was distinctive and attention-grabbing print ads, as well as banner ads for various digital marketing initiatives.

“We are astonished at the lack of creativity inherent in so many of the insurance industry’s ad campaigns,” founder and director Sarah Williams says. “Major corporations act like they’ve simply given up. So we were honored and excited for the opportunity—and subsequent win!—that resulted from our injecting life into this ad campaign.”

22-year veteran of strategy: brand, business, organizational, communications. Certified in project management and regulatory compliance. Fan of dark tea, thick books, peace, and unity.

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