816 New York unites with Core Paws to find loving homes for less fortunate pets

Brand strategy aims to expand network’s national outreach, strengthen its message, and maximize impact

ASTORIA, QUEENS, NY, 4/25/19 – 816 New York, a brand strategy and communications agency, announced today that it has formed a strategic partnership with Core Paws, a Portland-based animal rescue organization.  

The Core Paws national movement aims to connect hard-to-place animals from shelters and rescue organizations across the United States with their new adoptive families. The 100% volunteer-run organization specializes in aging and medically or behaviorally challenged pets.

The leadership team at Core Paws is comprised of several digital marketing gurus, so from the first conversation between their members of team and Sarah Williams, founder of 816 New York, the mission was clear: Boost the messaging and outreach of this very special organization.

“Animal rescue will always be dear to my heart. I lost a timid little destroyer named Tia in 2014; she was 14 years old. Although I adopted her when she was just six months old, she had been neglected and abused. She needed to be with someone patient enough to understand her unique needs. I was just 20 years old myself—we learned a lot from each other,” Williams shares.

“Every animal rescue organization we work with is like a tribute to the dog who was my faithful companion throughout all the endless hours I worked to get from nowhere to what 816 New York is today. I miss her every day.”

Early strategy sessions—beginning (perhaps fittingly) on February 14, 2019—and 816 New York’s brand audit have identified key weaknesses in brand strategy and digital marketing. The two teams will be working diligently together throughout 2019 in concert with other volunteers to add heart and soul to the brand, while improving interaction with fans, partners, and other stakeholders.

22-year veteran of strategy: brand, business, organizational, communications. Certified in project management and regulatory compliance. Fan of dark tea, thick books, peace, and unity.

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