We build pathways

Explore our hybrid brand and business agency

What We Do
Our Services

We spot patterns and solve problems.

816 New York focuses and directs established small to mid-sized businesses, community-based organizations (CBOs), and nonprofits struggling with operational, outreach, and identity challenges. We evaluate and improve both internal and external systems and communications.

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Identifying Strategic Opportunities
Identifying Strategic Opportunities
Assessing System Problems
Assessing System Problems
Performance Metrics (KPIs)
Performance Metrics (KPIs)
Reporting Progress
Reporting Progress
Goal Setting
Goal Setting

Planning

Clients love our hands-on strategic planning process! Our hybrid understanding of both brand and organizational challenges means that our action plans pinpoint both external and internal opportunities.

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People

As certified Change Management Specialists, we guide teams toward improved productivity and internal communications, as well as initialize operational, sales, and outreach cohesion. We mentor leadership and train their teams on how to build and implement SOPs and business process improvements.

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Internal Communications
Internal Communications
Challenge Existing Processes
Challenge Existing Processes
Internal Messaging & Brand Guides
Internal Messaging & Brand Guides
Productivity & Efficiency Improvements
Productivity & Efficiency Improvements
Knowledgebases
Knowledgebases
SOPs & Process Improvements
SOPs & Process Improvements
Dashboard Development
Dashboard Development
Monitoring Progress
Monitoring Progress
Data Visualization
Data Visualization
Chat & Mobile Communications
Chat & Mobile Communications
Automation & List Segmentation
Automation & List Segmentation
Analytics & SEO
Analytics & SEO
UX & Web Development
UX & Web Development

Technology

We prioritize accessibility and user experience in our technology and online solutions. We set up, organize, and manage integrated, cost-conscious technology frameworks that meet your goals: websites, CRMs, inventory systems, e-commerce, automation software, and dashboards.

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Creative

Brand strategy is more than just a bold message and powerful visuals. Our process broadens your idea to encompass brand story, communications strategy, and print and digital collateral that align your brand goals to your long- and short-range organizational objectives.

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Messaging & Brand Storytelling
Messaging & Brand Storytelling
Communications Strategy
Communications Strategy
Visual Systems & Brand Architecture
Visual Systems & Brand Architecture
Crisis Communications
Crisis Communications
Lead Nurturing & Customer Relations
Lead Nurturing & Customer Relations
Website & Collateral Design
Website & Collateral Design
Global Reputation

Since 2009, we have worked with nonprofits and businesses around the world.

Imagination and momentum, humor and logic, and years of real-world experience are the gateways to breaking through to growth and opportunity. Our team embodies that vision.

Who We Are

People Like Us

Sarah is an amazing management professional. She takes pride in making small to mid-sized businesses, nonprofits, and community-based organizations shine. She is an expert in creating brand campaigns while elevating your company's mission and values. She also pays immense attention to detail for your website, print & digital collateral that enhance your sales strategy. Adding technology to her service offerings gives you a complete solution!

Julia Smith, Publisher Davis Living Magazine, Fairfield, CA

I have worked closely with Sarah on several projects, and each time I have been blown away by her depth of knowledge and her unique, creative mind. She has steered me through the steps from start to finish and offered valuable guidance. I am grateful for her expertise and would recommend her services to anyone seeking out a master designer with skilled business sense.

Erin Dwyer, Senior Account Manager Direct Connection Advertising & Marketing: Fairfield, CA

Sarah Williams is an uber-talented, right-left brain dynamo. She's one of the smartest, most creative, most soulful people I know; I'm truly amazed that so much good stuff can fit into one person!

Beth Zimmerman, Founder & Executive Director Pets for Patriots: Long Beach, NY

If I hadn’t met Sarah Williams, I would still be flailing, scattered, and feeling very alone on this entrepreneurial journey. 816 New York meets me exactly where I am in every moment, offering a kind of support that communicates to me that they are just as invested as I am in watching me succeed.

Soha Al-Jurf, MA, CCC-SLP Tuscon, AZ

An empathetic, hands-on business owner and leader that enjoys helping companies and their constituents reach their goals and beyond—that is the 816 New York Evolution! You have a great sense of purpose, style, and competence.

Jerry Weinstein, Certified Business Mentor SCORE: New York, NY

Rebranding our agency as well as creating a website can be very difficult due to the demand necessary to see this type of project through. 816 New York made this process and experience seamless. Everyone involved had a wonderful experience.

Efrain Rolon, Executive Director Lawrence Housing Authority: Lawrence, MA

Thank YOU so much for all the great work you continue to do with us and your professionalism and patience.

Elizabeth Lusskin, Executive Director Long Island City Partnership: New York, NY

For any mission to be complete, we have to have Trust. We didn’t meet for no reason. I am a very spiritual person and I believe this partnership is a blessing given to us.

Tony Brown, Founder & Executive Director Southern CC: Fayetteville, NC

On behalf of our little precious team, I wish to express our appreciation for the work you have done. We really enjoy working with you and it feels supportive in many ways.

Fransiscus Ismaël, PR & Outreach Officer Nalandabodhi International

816 New York understands communication, design, and technology. That collection of skills and knowledge enables them to deliver turnkey solutions with minimal work and/or feedback from the customer. Working with vendors like 816 New York allows me to continue to do more with less.

Stephen Ethier, Director of IT Springfield Housing Authority: Springfield, MA

You are so incredibly appreciated. Thank you for helping us focus. I don’t know what we would have done without you – for real.

Abby Kiesa, CIRCLE's Deputy Director, Tufts University 22x20 Campaign: New York, NY

We value our relationship with you. You’re super awesome and flexible. Thank you for being such a great partner to us. I wouldn’t be able to get things done without your flexibility.

Rowena Sahulee, Director of Marketing & Communications Long Island City Partnership: New York, NY