About 816 New York

Agility and integrity are our core strengths—and we're pretty fun to work with too.


After surveying your ongoing challenges to growth and profitability, a team of advisors is brought together to strategize a plan of action that moves you forward. Our process is organic and fluid, tailored specifically to position your team to evolve.


Imagination and momentum, humor and logic are the gateways to breaking through. We bring all that together with decades of real-world experience.

founder & lead strategist

Sarah M Williams

  • Strategic planning and oversight
  • Brand and business evaluation and analysis
  • Structural and growth analysis
  • Brand visuals and messaging
  • Systems and leadership development
  • Web development, SEO, integrations

My entrepreneurial journey began in college in 1999, teaching myself digital design and coding deep into the night. Within a few years, I had grown a creative side hustle into a bustling freelance business. I expanded and relaunched it as 816 New York in 2014.

I can proudly say that many of my clients have been with me since the beginning. We’ve survived a pandemic and a few other crises, and we collab and thrive today as colleagues and friends.

Over the years, I’ve brought together my most trusted peers to foster a secure, positive environment where each small team who works with us benefits from creativity, insight, enthusiasm, and candor. 

My focus is on adaptive strategy, data-driven planning, distinctive design, and technology-assisted growth. As an 816 New York client, your team works with me directly, often in collaboration with some of the experts listed below—never with an account manager. Our reputation is built on the personal nature of those relationships.

Prior to founding 816 New York, I was managing editor and head writer for various history and educational book publishers. I hold a BA in Philosophy from the College of Charleston and a Certification in Blockchain Technologies: Business Innovation and Application from MIT Sloan.

Building your expert dream team

A curated group of senior-level professionals

Our brilliant consultants have worked with organizations at the highest levels across the country. Most are entrepreneurs themselves, and they understand the cyclical challenges of growing and sustaining a small team.

Tim Lemberger

  • Nonprofit communications
  • Diversity, equity, and inclusion (DEI) communications
  • Media relations
  • Events
  • Reputation management
  • Crisis communications
  • Digital and print publications
Tim Lemberger is an award-winning marketing and communications leader with over two decades of experience leading high-performing teams in the areas of education, health care, and tourism. He has extensive experience developing strategic plans and budgets for small organizations to large national and international organizations.

Robert Elliott

  • Veterans / service members mentorship and entrepreneurship
  • Sustainable production models
  • Agtech and agricultural engineering
  • Financial and expansion management
  • Business development
  • Nonprofit founding and structure
  • Rural growth and development

Robert Elliott returned home in 2011 from serving five years of active duty in the Marine Corps and 10 years as a contractor for the Department of Defense working with Marines. He began to farm his family’s land after attempting an unsuccessful return into the civilian world. With almost nothing but his family’s blessing, he built a small farming operation producing meats to the general public.

Soon, media outlets pursued Robert. When the stories went public, veterans across the country began contacting him to learn how to do what he did. 

The basic model of The Veteran’s Farm of NC, Inc. was born. VFNC would be a place where veterans come and learn about farming and take skills and ideas back to their operations. Today, VFNC has served hundreds of veterans from basic phone calls to assist vets find resources, to one-on-one in-person counseling, full lines of agricultural equipment being used by veterans daily, and business development.

Katie Rosenhouse

  • Food product development
  • Food entrepreneurship
  • Recipe development and editing
  • Kitchen design and staffing
  • Menu development

Katie Rosenhouse’s journey began at The French Culinary Institute in NY where she received a Grand Diploma in Pastry Arts. She became a member of the school’s Advisory Board from 2010-2012. Katie has worked in the Pastry kitchens of Le Cirque, The Russian Tea Room, Geoffrey Zakarian’s Country, Olana, and the David Burke restaurant group. She has also lent her expertise as a culinary consultant, helping start-ups and established businesses with recipe development, kitchen design, and staffing.

Katie won an episode of Food Network’s “Sweet Genius,” and served as culinary producer for Seasons 2 & 3.  She has appeared on The Today Show, Chopped, The New York Chocolate Show, Ehow.com, MTV.com, Howcast.com, and Martha Stewart Living Radio on Sirius XM. Her recipes have been printed in Food & Wine, Woman’s World, New York Magazine, The Daily News, Brides, The Daily Meal, The Village Voice, Edible Manhattan, Serious Eats, Eater, and she has authored several cookbooks.

Andrew Borner

  • Sales strategy
  • Leadership consulting
  • Customer / client relations
  • Problem-solving
  • Corporate culture
  • Financial balance
  • Insurance

From July 2002 until April 2013, with the inception of his successful independent agency Olde Liberty Insurance, Andrew Borner held a book of business with Liberty Mutual Insurance totaling more than $2.9 million.

Today, Andrew is an insurance professional, landlord, lender, and seasoned entrepreneur in various sectors.

Andrew has a Bachelor of Science in Management from the University of Connecticut, Cum Laude, a Master of Science in Organizational Leadership from Quinnipiac University, Summa Cum Laude, and an LUTCF professional life insurance designation from The American College.

Andrew prides himself on being an animal-loving, pool- and chess-playing, Ju Jitsu– and Jiu Jitsu–practicing advocate of peace and coexistence.

Jonah Baker


  • Creative direction
  • Visual design
  • Product management
  • User experience (UX)
  • Developer: Websites, apps, microsites

Ben Paletsky

  • Senior-level business strategy
  • Market visibility and commercialization
  • Tech / industrial product development
  • Crafting visions that inspire
  • Strategic development
  • Designing disruptive business models

Ben Paletsky is the business world’s utility player, with spanning market expertise ranging from emerging technology, to agriculture and tourism. His ability to define product value and simplify the complexity of markets enables him to successfully assist businesses develop their strategies and align their products and services to markets where they’ll thrive.

He has been awarded Connecticut Magazine’s 40-Under-40, Litchfield County’s 50 Most Influential individuals, the Connecticut Award of Merit for Historic Preservation, and the Governor’s Rising Star in Tourism award for launching a nationally top-ranked events venue, The White Barn @ South Farms.

Within his local community, he has served as the Chairman for the Economic Development Commission and has been a Board member for the Regional Council of Governments. 

Fred Gordon

  • Restaurant organization and development
  • Back of house: menu pricing, management development, food costs, labor, merchant services, permits, vendor setup / delivery
  • Front of house: hospitality, restaurant setup / organization, dining room, marketing strategies, brand marketing, SEO / ROI programs

While pursuing a bachelor’s degree in Rehabilitation Counseling at Southern University, Fred Gordon served as a waiter. Over the years he navigated through front of house management, kitchen management, and ultimately served as general manager for three of the Pappas Family restaurants. He learned countless systems, procedures, organization, and tools that help separate restaurants from their competition.

Gordon Restaurant Consulting helps restaurants to create systems, marketing strategies, management training, organization in both front and back of house, and much more. Fred, a general manager with over 18 years in the industry, has a limitless ability to bring management teams together and a keen eye for detail. 

Got team spirit?

816 New York welcomes experienced development, communications, and entrepreneurial specialists to our roster. Think you have what it takes to become a member of our expert team of strategic advisors?