Building a Killer About Us Page

The #1 brand identifier other than the homepage on a company’s website is the About page. Once just a place for a stale retelling of the company’s history, the About page has been transformed into a statement of attitude and philosophy.

  • What’s your mission?
  • How do you carry it out?
  • How do you interact with the community?
  • What is the general attitude of your management and staff?

On your About page, you can exemplify your business or organization’s true identity (and you should)!

Historically Speaking

If you look around the Internet, you’ll see any number of websites with the old-style About page—a history of the company, the managers’ bios, and a call to contact them—but smart businesses are doing it better.

In general, the About page should add some personality to the company’s image. In order to get there, you should start with a few questions:

  • What is your company about other than your services or products?
  • Why would someone want to work with you other than your ability to get the job done? What makes you distinctive? Or why would someone want to buy your products; where is the soul behind your development process?
  • What values do you hold and how does that vision of your own company attract and affect your relationships with your clients?
  • Do you do any work in your community to make the world a better place? (Social responsibility has become very important to the average customer over the past few years.)
  • Quite simply, what makes you and your team awesome? How do you reflect your ideal clients’ values through your own company’s image?

About Us Inspiration

Looking for some About page inspiration? Check out Here are three examples we thought especially stood out:





Don’t Forget to Repurpose!

Perhaps one of the most often missed opportunities for this newly crafted About content is the opportunity to repurpose it. In other words, take this copy and use it to update your Facebook About information and any other biographical-type areas on other external websites. Spread that personality around to all your online profiles to really get the word out to your prospects and connections that you’re more than just Company A selling Services/Products A, B, and C.

Have some About pages you want to show off? Post them in the Comments below!

Management consultant and brand strategist for small teams. Fan of dark tea, thick books, peace, and unity.

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