Nonprofit Guide: Communications tips to attract new donors
In nature, every ecosystem survives and thrives as each moving part in the system does what it is supposed to. The same can be said for nonprofits. It is almost impossible for any
5 Ways to set professional boundaries with control freaks
I can’t imagine standing over a plumber as a leaky pipe sprays him directly in the face, dictating how he should fix it. I trust people I hire to do jobs—because I trust m
4 Ways to attract customers and clients who pay what you’re worth
BMW. Louis Vuitton. Eric Ripert’s Le Bernardin. What makes us drool over luxury? Is it pure gluttony, appreciation for quality, or desire for status? It’s the power of
Get Real: Small business COVID-19 crisis communications strategy
April 20, 2020 Micro- and small businesses run dangerously close to empty too often. Sometimes the easiest thing is to silently scream through it. So this whole COVID-19 thing is a
Maximize donor retention with the memorable gifts (not tchotchkes)
Budgets are constantly changing—and so are funders’ opportunities to work with partners. Many people might think scoring a donation means the battle is over. But nonprofits
How to finesse your energy business’s follow-up strategy and convert more leads
As an energy leader, you understand the importance of following up with leads. Unfortunately, as sales reps tackle the ever-growing number of communication platforms, it’s to
42% of adults are not eating at restaurants: Bring customers back in the door
There’s a lot of hype about why restaurant sales are stagnant. Blame it on the Millennials right? Yet, a study by Deloitte finds: Food, alcohol, furniture, food away from home, a
How small businesses can maximize client retention
Increasing revenue tops the priority list for small business owners. The majority of small businesses, however, focus on acquiring new clients, rather than maximizing the relations
Extortion, Trolls, Poaching: The vengeful, desperate side of the gig economy
I’m itching to say a name to you. The name of a woman who taught me that I still hadn’t encountered every kind of horrible human being. But I won’t. Instead I wil
Clean energy goals and accolades: Dominate year-end planning
What can you do to promote your clean energy organization while preparing for the new year? Prioritize strategic communications, jump on social media, and ready your annual reports