Holiday Communications: 18 ways to bolster goodwill (and fill your clean energy pipeline)
Is your clean energy organization making a big Q4 push and seeking out organizations looking to spend what’s left of their budget? Here we offer the who, what, when, and where of
Learning from Starbucks’ Mistakes: Stay true to your brand & educate customers to build loyalty
In some ways, Starbucks is a company to be admired. The company focused on bringing the European coffee house experience to America while minimizing the impact a large internationa
2 Customer Service Stories: Create opportunities for your brand from mistakes & complaints
These days, customer service is as much a part of your brand as your logo. Ask yourself this: How easy do we make it for customers to re-purchase? How can we transform customer ser
How philanthropy and social responsibility attract new loyal customers
When time is limited and resources are scanty, donating time, profit, equity, or product might seem like the last way to draw in new customers. If it causes us to raise our prices
How to really Make America Great (Again): Develop an other-centered focus
This post was originally published in November 2015. It was updated on January 20, 2017: Trump’s inauguration day and the day of the #J20 Art Strike. In the original post, I
How the 2016 Election impacted your marketing strategy
I wasn’t the only one watching with something like horror as the center of the country blazed red across the screen on Election Night. But was I surprised? Not in the sligh
How McDonald’s Breakfast Just Saved Your Business Money
In a former post, using Zulily and Chipotle, we demonstrated the importance of humanizing your brand. Just as important is listening to the customer. On January 25, McDonald’
Uniting Goodwill + Customer Loyalty in One Step
Connecting and adhering to these four factors establishes the focus of both your business and its marketing strategy: Your mission, or all that your entity does to improve the liv
Using Priming in Marketing—Good Strategy or Manipulation?
Malcolm Gladwell, journalist and author of the bestselling book Blink: The Power of Thinking Without Thinking, observed: What we think of as freewill is largely an illusion: much o
Delighting Your Business’s Brand Superfans
If you really want to go viral, the toolkit is not social media or hot-button keywords—it’s your fans. They are your best marketing tool. Why? Because word of mouth is the