40 Ways to repurpose & recycle your energy business’s content
Gartner research shows that “those who make helping customers a top priority that echoes throughout their marketing strategies—from personalization and content marketing to
3 ways to rethink writing your website copy
There’s a lot of pressure from people in my industry to blast out content—any content, doesn’t matter what, just get it out there, damnit. Where’s the quality c
Sniply Changes How You Share—While Marketing Your Business
When a person first hears about Sniply and what it does, the reaction falls into one of three camps: disbelief, wonder, or suspicion. The premise is simple: Instead of using th
The Basics of Content Marketing & Development
Content marketing is fast becoming the #1 way to drive traffic to your website, pull in new leads, and regularly communicate your business’s value to your audience. What Is
Building a Killer About Us Page
The #1 brand identifier other than the homepage on a company’s website is the About page. Once just a place for a stale retelling of the company’s history, the About pa
A Proven Way to Lower Your Bounce Rate & Boost SEO
I’m going to brag about something for a second: the bounce rate on the 816 website is 6.4%. This is a big deal—OK, a really big deal. Our little baby’s grown up so fa
Let Go of the Mythic Website Fold
No matter how unfamiliar people are with web development, one concept is universally known: The Fold. I don’t ever bring it up, and yet it rears its ugly head at the start of
Effective Website Content Saves Prospects from the Jungle
Many people have a hard time understanding why writing copy for a website is different from writing copy for anything else. It’s not unusual. When you’re putting toge