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816 New York – Business Intelligence and Management Consulting
816 New York – Business Intelligence and Management Consultinglogo darklogo light

816 New York - Business Intelligence and Management Consulting

July 24, 2019

40 Ways to repurpose & recycle your energy business’s content

Gartner research shows that “those who make helping customers a top priority that echoes throughout their marketing strategies—from personalization and content marketing to

Content DevelopmentDigital MarketingEnergy & Emerging Tech
January 6, 2017

3 ways to rethink writing your website copy

There’s a lot of pressure from people in my industry to blast out content—any content, doesn’t matter what, just get it out there, damnit. Where’s the quality c

Content DevelopmentWeb Design
October 15, 2015

Sniply Changes How You Share—While Marketing Your Business

When a person first hears about Sniply and what it does, the reaction falls into one of three camps: disbelief, wonder, or suspicion. The premise is simple: Instead of using th

Content DevelopmentDigital MarketingSocial Media
Content Marketing
November 26, 2013

The Basics of Content Marketing & Development

Content marketing is fast becoming the #1 way to drive traffic to your website, pull in new leads, and regularly communicate your business’s value to your audience.  What Is

Content Development
May 24, 2013

Building a Killer About Us Page

The #1 brand identifier other than the homepage on a company’s website is the About page. Once just a place for a stale retelling of the company’s history, the About pa

Content DevelopmentUXWeb Design
Lower Bounce Rate
August 16, 2012

A Proven Way to Lower Your Bounce Rate & Boost SEO

I’m going to brag about something for a second: the bounce rate on the 816 website is 6.4%. This is a big deal—OK, a really big deal. Our little baby’s grown up so fa

Content DevelopmentMarketing StrategySEOWeb Design
November 29, 2011

Let Go of the Mythic Website Fold

No matter how unfamiliar people are with web development, one concept is universally known: The Fold. I don’t ever bring it up, and yet it rears its ugly head at the start of

Content DevelopmentDesignUXWeb Design
November 18, 2011

Effective Website Content Saves Prospects from the Jungle

Many people have a hard time understanding why writing copy for a website is different from writing copy for anything else. It’s not unusual. When you’re putting toge

Content DevelopmentUXWeb Design

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