Professional logo design and why it matters for your housing authority
Designing a logo that embodies a housing authority’s position as a responsible steward of public funds while communicating what your agency does and whom it serves is no easy tas
5 examples of NYC restaurant websites that drive revenue
Your restaurant’s digital curb appeal matters. However, it should go beyond esthetics and be fully functional. According to Forbes: “to deliver digital results, a website
How to prepare your housing authority for a successful trade show
Regional events, like senior expos, are opportunities to strengthen your reputation while reaching your target audience. Your booth has one shot, a few seconds, to capture the righ
What do your colors say about your brand?
Life is full of commitments—to self, to family, to… color palette? Yes, even to that. For small businesses and non-profits looking to refresh or just getting started with b
What Does Your Logo Mean?
The Greek term logos has various translations—most commonly “word.” However, the diversity of the term can be seen in its various other meanings: order, thought, sp
Making Sense of 3D Printing (Video)
3D printing is powerful technology, not just for what it can do but, most importantly, for how it can help rebuild communities and assist those in need. Watch this incredible video
Which Files Should You Get from Your Logo Designer?
This is a short post with a big mission: to help small business owners and others know what to ask for when they have a logo designed for them. You know you need a JPEG for general
How to Make Eco-Friendly Decisions About Your Print Projects
When it comes time to select a printer, paper type, weight, and finish for your upcoming print project, consider the responsible, sustainable choices you can make. Have you though
Why “Boxing It” Isn’t a Design Cure-All
I was once employed by a guy who believed that putting a box around nearly any part of a design would save it—be it those nasty floating design elements that just hang out in the
Let Go of the Mythic Website Fold
No matter how unfamiliar people are with web development, one concept is universally known: The Fold. I don’t ever bring it up, and yet it rears its ugly head at the start of