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816 New York – Business Intelligence and Management Consulting
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816 New York - Business Intelligence and Management Consulting

March 23, 2021

5 Timeless ways to generate B2B leads and website traffic

The questions I get asked most often as a brand and communications strategist are: We have a beautiful brand and our new website just launched. How do we get more traffic and gener

Digital MarketingEntrepreneursSEO
March 1, 2021

10 Tech tools for organizing & fundraising for social impact movements

Facebook, Twitter, and Instagram are essential for spreading your organization’s message, but they often fail when it comes to helping us to connect with like-minded individuals,

Digital MarketingNonprofitsSocial Media
February 25, 2021

6 Software marketing tools that every small business needs

In a highly connected, global economy, there are various opportunities for small businesses to thrive. In order to reach all your potential customers, you need a comprehensive mark

Digital MarketingMarketing StrategyProductivity
October 31, 2019

How to play it SMART for your small business in the new year

At this time of year, most small business owners and marketers are caught up in winter holiday campaigns: Halloween, Thanksgiving, Christmas—it’s a whirlwind of big shoppin

Digital MarketingEntrepreneursMarketing Strategy
September 24, 2019

Stand out during the holidays: unique ideas for small businesses

During the holiday shopping season, it’s easy for messages and promotions from small businesses to get lost. But you can make your business stand out by promoting holiday mar

Digital MarketingEntrepreneursMarketing Strategy
September 23, 2019

Holiday Communications: 18 ways to bolster goodwill (and fill your clean energy pipeline)

Is your clean energy organization making a big Q4 push and seeking out organizations looking to spend what’s left of their budget? Here we offer the who, what, when, and where of

Client RelationsDigital MarketingEmail MarketingEnergy & Emerging Tech
September 13, 2019

Start planning now! How to get a jump on holiday nonprofit activations

When it comes to marketing strategy, holidays don’t follow a normal calendar structure. From planning beach photo shoots in the middle of a snowstorm to prepping for the end-

Digital MarketingEmail MarketingMarketing StrategyNonprofits
August 22, 2019

When reviews go wrong: How to safeguard your restaurant’s reputation online

Reviews, social media call outs, and bad press are nightmares for restaurant owners. Few have the bandwidth to monitor and respond to negative or ambiguous posts in real-time. In r

Digital MarketingRestaurantsSocial Media
August 22, 2019

Why protecting your renewable energy brand’s reputation goes beyond the news

Success produces confidence, confidence relaxes industry, and negligence ruins the reputation which accuracy had raised. —Ben Jonson In a time of explosive tweets and scandalous

Digital MarketingEnergy & Emerging TechPR
August 22, 2019

Brand safety & online ads: Manage risks to your small business’s reputation

Brand safety has become a key marketing concept, almost overnight. Now 72% of CMOs say they’re worried about brand safety and brand risk, while 77% of brand marketers say that th

BrandingDigital MarketingEntrepreneursMarketing Strategy

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