5 Timeless ways to generate B2B leads and website traffic
The questions I get asked most often as a brand and communications strategist are: We have a beautiful brand and our new website just launched. How do we get more traffic and gener
Why you should stop using Google Analytics
For years, Google has tracked and recorded every move you make. That’s the price you pay for using their free services: search engine, email, Google Docs, etc. And on pretty
6 ways to keep your energy business website from falling off the grid
As a professional in the cleantech, energy, and sustainability sector you’re ranked among some of the brightest, most organized minds in technology, finance, data analysis, s
How omnichannel marketing helps small retail businesses grow
When you run an advertisement online, that’s an example of single-channel marketing. If you run online ads, an online store, a mobile app, and social media, that’s multi-channe
What happens when voice search dominates restaurant website Google results?
Voice search is a winner takes all game. —Justin McKinney, WPromote With consumers asking Google or Siri where to find a burger near me, if your website isn’t updated to a
How to grow a customer loyalty program
According to a survey by management consultants McKinsey, the average American household subscribes to 18 loyalty programs. It has therefore become imperative for companies to have
Why blogging is good for your business – 4 tips to make it easier
Back in 2008, Marcus Sheridan was the co-owner of a pool company hit hard by the recession. A rapid decline in sales meant a rapid decline in the available marketing budget—and a
Building a new website? Tips for choosing who to have on your team—Part 2
In Part 1 of this series, we discussed why it’s important to have the right people in the room (and the wrong people far outside it) when you’re developing a new websit
Where will you get the most return for your marketing spend?
How do you know where to spend your hard-earned cash on marketing? With so many new channels and options, how do you know what will deliver the best results? How your marketing bud
How to develop a Google Analytics measurement plan
Nearly everyone has Google Analytics installed on their website, but knowing where to start with evaluating all that data can be overwhelming. Luckily, Avinash Kaushik has develope