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816 New York – Business Intelligence and Management Consulting
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816 New York - Business Intelligence and Management Consulting

February 27, 2019

How nonprofits can use design thinking to increase donor and client engagement

Employing the “if it ain’t broke, don’t fix it” mentality might work for the short-term, but won’t exactly lead to substantial growth or innovation in the long-term. Buck

Marketing StrategyNonprofitsUX
January 28, 2019

No-nonsense ways to improve website accessibility for the visually impaired

What do NBC, Playboy, and Minnesota have in common? We won’t make you guess—each was hit with a lawsuit over website accessibility complaints. Having an accessible online prese

HousingUXWeb Design
April 12, 2018

How Google Optimize improves your small business website

Though not exactly new, Google Optimize is among the most recent, and most seldom understood, additions to Google’s marketing analytics suite. A powerful marketing asset, Go

Digital MarketingUXWeb Design
UX Web Design
November 23, 2015

Can UX Return Web Design to Its Artisanal Roots?

The artisan movement in the United States is bursting at the seams, thanks to scores of bakeries, coffee cuppers (people who are expert coffee drinkers and roasters—not people wh

UXWeb Design
Website Redesign Crowdsourcing
November 18, 2015

The Wrong Way to Shop for and Build a New Website

When I first started 816, the business was limited to my skill set, so it was a graphic and web design business, with some content development thrown in. It grew, albeit slowly, an

UXWeb Design
August 6, 2015

Listen & Respond: Understanding UX Through the Slack Story

Customers are emotional not rational. At first that statement—written by Brian Solis in a recent June 2015 article for the GROW conference’s blog—might seem unremarkable.

ProductivityUX
Impatient Users
July 31, 2015

Satisfy Impatient Users with These Web Trends

The Internet, and its millions of websites, is in need of a renovation. At least that’s what many web designers believe, and many of them are working overtime to make it happ

UXWeb Design
Responsive web design
July 9, 2015

4 Steps to Effective Responsive Web Design

Now that the much-feared Mobilegeddon update is behind us, we know two things: 1. It’s not as devastating as everyone thought… Entire industries were not destroyed, and

UXWeb Design
June 18, 2015

Why UX Is a Strategic Investment, Not a Luxury

When it comes to understanding user experience (UX) when you haven’t encountered it before, the first step is often as simple as a change in perspective. Business owners, b

UXWeb Design
SEO Users
May 15, 2015

Users Not Tweaks: 3 Common SEO Myths Debunked

Yesterday, The Verge announced that Bing soon will be following Google’s lead and ranking websites based on whether or not they are mobile-friendly: It’s an important

SEOUX

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