How nonprofits can use design thinking to increase donor and client engagement
Employing the “if it ain’t broke, don’t fix it” mentality might work for the short-term, but won’t exactly lead to substantial growth or innovation in the long-term. Buck
No-nonsense ways to improve website accessibility for the visually impaired
What do NBC, Playboy, and Minnesota have in common? We won’t make you guess—each was hit with a lawsuit over website accessibility complaints. Having an accessible online prese
How Google Optimize improves your small business website
Though not exactly new, Google Optimize is among the most recent, and most seldom understood, additions to Google’s marketing analytics suite. A powerful marketing asset, Go
Can UX Return Web Design to Its Artisanal Roots?
The artisan movement in the United States is bursting at the seams, thanks to scores of bakeries, coffee cuppers (people who are expert coffee drinkers and roasters—not people wh
The Wrong Way to Shop for and Build a New Website
When I first started 816, the business was limited to my skill set, so it was a graphic and web design business, with some content development thrown in. It grew, albeit slowly, an
Listen & Respond: Understanding UX Through the Slack Story
Customers are emotional not rational. At first that statement—written by Brian Solis in a recent June 2015 article for the GROW conference’s blog—might seem unremarkable.
Satisfy Impatient Users with These Web Trends
The Internet, and its millions of websites, is in need of a renovation. At least that’s what many web designers believe, and many of them are working overtime to make it happ
4 Steps to Effective Responsive Web Design
Now that the much-feared Mobilegeddon update is behind us, we know two things: 1. It’s not as devastating as everyone thought… Entire industries were not destroyed, and
Why UX Is a Strategic Investment, Not a Luxury
When it comes to understanding user experience (UX) when you haven’t encountered it before, the first step is often as simple as a change in perspective. Business owners, b
Users Not Tweaks: 3 Common SEO Myths Debunked
Yesterday, The Verge announced that Bing soon will be following Google’s lead and ranking websites based on whether or not they are mobile-friendly: It’s an important