Why you should stop using Google Analytics
For years, Google has tracked and recorded every move you make. That’s the price you pay for using their free services: search engine, email, Google Docs, etc. And on pretty
How to design a killer landing page from scratch
A landing page is like the shop window of your small business website. It’s where many customers first catch sight of you. You must know how to write effective landing pages that
What happens when voice search dominates restaurant website Google results?
Voice search is a winner takes all game. —Justin McKinney, WPromote With consumers asking Google or Siri where to find a burger near me, if your website isn’t updated to a
No-nonsense ways to improve website accessibility for the visually impaired
What do NBC, Playboy, and Minnesota have in common? We won’t make you guess—each was hit with a lawsuit over website accessibility complaints. Having an accessible online prese
How housing authorities increase accessibility with mobile-friendly websites
Government guidelines dictate content requirements for federal agencies, and fast-moving technology adds to the pressure of updating websites. Is your nonprofit’s site genuin
How Google Optimize improves your small business website
Though not exactly new, Google Optimize is among the most recent, and most seldom understood, additions to Google’s marketing analytics suite. A powerful marketing asset, Go
Building a new website? Tips for choosing who to have on your team—Part 2
In Part 1 of this series, we discussed why it’s important to have the right people in the room (and the wrong people far outside it) when you’re developing a new websit
Building a new website? Tips for choosing who to have on your team—Part 1
YAY!! You’re building a new website! Right out of the gate, a website development project is very exciting. And yet, all too frequently, following delay after delay, then an
5 reasons your website is never finished (and how it costs you money to ignore them)
So you’ve launched your website, you’ve tested it, the reviews are in, and everyone thinks it’s beautiful but… is it done? One common mistake that business
3 simple steps to fix the disappearing YouTube video + SSL problem
If you’re running a WordPress website with http (not https), you may be hearing from Google. If your site is small and doesn’t include an e-commerce component or collec