Creating an effective communications plan for your nonprofit

A strategic, measurable, well-defined communications plan can be the difference between short-lived progress and long-term success.

A good communications plan will help your nonprofit reach out to those in your corner—and those you want in your corner: your stakeholders and board, donors, constituents, and more.

Our guide walks you through key objectives, such as:

• Creating messaging to support your organization’s vision
• Conducting research and segmentation
• Defining business and communications goals
• Evaluating the plan over time