Sarah Williams to speak to small business owners for Start Small Think Big

Sarah presents her ideas on brand creation, website assessment and SEO, and digital marketing.

NEW YORK, NY, 8/2/23 – Management consultant and brand strategist Sarah Williams has been invited to hold four educational sessions in August for Start Small Think Big.

The nonprofit is dedicated to advancing equity and inclusion in entrepreneurship by connecting small businesses with the resources and community they need to thrive. They focus their efforts on underserved communities: BIPOC, women, LGBTQIA+, immigrants, veterans, entrepreneurs with disabilities, low-income, and formerly incarcerated entrepreneurs.

Start Small Think Big’s free educational workshops are informative and aim to create more inclusive digital and in-person learning and networking opportunities to support entrepreneurial and small business success.

The schedule of sessions is as follows:

8 Fresh Ideas for Brand Creation

August 16, 2023 at 12 PM ET

Think beyond a logo to build a brand that people remember. This session will cover such topics as: purpose-driven storytelling, compelling visuals, gaining local traction, creating personalized experiences, tying your brand strategy to business goals, and the technology that makes it easier.

Beneath the Surface: The Secrets of Website Assessment

August 17, 2023 at 12 PM ET
August 24, 2023 at 12 PM ET

Thriving small businesses re-evaluate their websites as often as every quarter and minimally every year. If you’re experiencing a drop-off in visitor activity, launching a new product or initiative, or want to engage new users for any reason, this session will demonstrate key areas to evaluate like user experience, accessibility, and CTAs, as well as which tools to use and how to create an action plan.

The Clear & Transparent Journey

August 23, 2023 at 12 PM ET

Digital marketing can be overwhelming, especially for small business owners wearing dozens of hats. This session will cover strategies that tie business goals to communications—and the handy tools that keep you organized. Topics will include: customer engagement, public relations, segmentation, CRMs, automation, and lead nurturing.

If you’re interested in inviting any of our consultants to speak at your roundtable or event on topics relating to developing a holistic strategy that integrates Analysis, Tech, People, and Creative, please reach out at 816newyork.com/connect