What we do

Our strategic team applies insights gathered from patterns in data and human behavior to develop holistic strategy.

Brand strategy

Brand Strategy

  • Brand architecture
  • Competitive analysis
  • Logo and visual systems
  • Market research
  • Messaging and taglines
  • Persona development
  • Vision and purpose
  • Verbal style
Business strategy

Business Strategy

  • Competitive analysis
  • Corporate culture
  • Differentiation
  • Distribution
  • Expansion
  • Goal-setting
  • Growth challenges
  • Leadership
  • Product development
Client relations and sales strategy

Sales Strategy

  • Account management
  • Geofencing
  • Lead nurturing
  • Positioning
  • Presentations
  • Retargeting
  • Scripting
  • Verbal style
Communications strategy

Communications Strategy

  • Audience segmentation
  • Campaigns
  • Channel selection
  • Collateral design
  • Crisis communications
  • Email marketing
  • PR and media ad buy
  • Stationery
  • Templates
Website strategy services UX

Website Strategy

  • Accessibility
  • Analytics and SEO
  • Content development
  • Data Visualization
  • Landing pages
  • Mobile / Chat messaging
  • Third-party integrations
  • UX
  • Web development


We offer one-on-one mentorships to students and young professionals seeking to overcome confidence challenges and maintain integrity and individualism within the working world.

Groups and engagements


Each of our advisors are available for speaking opportunities, including networking groups and trade shows. We are open to interviews for podcasts, blogs and news sites, networking entities, and others.

Advice and encouragement


  • Risk-taking and nonconformity
  • Survival as a conscious, empathic professional
  • Conflict resolution: customers, clients, staff
  • Resolving growth and development challenges
  • Limitations we cause ourselves and how to overcome them
Our process

816 New York applies systems and logic to:


Who you are

Brand values and vision, differentiation points, organizational culture


How you work

Sales and brand targeting, outreach tactics, voice and messaging


Where you are

Market analysis, competitors, persona development


What you offer

Products and services structure, packaging and pricing


Why you're limited

Resources, measurement, staffing, education, philosophy