Energy Business Brand Strategy
Merrimack, New Hampshire
Rebooting a values-driven legend
Compressor Energy Services was founded over 30 years ago to provide energy-efficiency solutions to major U.S. corporations like Anheuser-Busch, Ben & Jerry’s, New Balance, and Coca-Cola. Their award-winning service programs have earned them a highly respected position in this field.
The family approached us to completely revamp the brand and prepare it for relaunch, preceding an ongoing relationship between our two firms to support them with brand visibility, design, sub-brand architecture, and PR.
Fine-tuning the direction of the brand, its value, and its target audience
Beginning with a series of brand consulting sessions, we helped fine-tune the direction of the brand, its value, and its target audience.
We performed extensive market research and competitive analysis to help the family to project a better structured, sophisticated brand voice with a modern visual style.
Moving then into brand identity, we consulted on the design of a new logo and developed their color palette.
We delivered a brand brief outlining the following:
- Value proposition
- Key stakeholders
- Core purpose
- Vision statement
- Primary & secondary target audiences
- Similar organizations
- Brand attributes
- Positioning statement
- Audience attributes
Ongoing design and strategic support for various deliverables and sub-brands
The brand required a complete revamp from a visual and messaging standpoint. We provided the following deliverables:
- Website redesign and UX
- Stationery: business cards, envelopes, folder, letterhead
- Services flyers and product flyers
- Logo apparel
- Vehicle magnets
- Email signature
- Infographic designs
- Sales / landing page designs
Our strategic advisors have worked with CES to build out brand architecture and introduce two sub-brands:
- AIr Analytics®, an AI-driven dashboard platform and monitoring interface for compressor systems; and
- Energy3, a holistic energy services package.
We developed marketing collateral and logos, designed to correspond to the flagship logo and the brand palette and typography.