Website audit and optimization services
eSpecialty Insurance

Website audit & optimization

Park City, Utah

The Challenge

Strengthening v1.0

So often, website owners do not understand the inherent vulnerabilities and user experience flaws in their website's structure. Our audit and optimization strengthened the website across the board.

Website Audit

We conducted a website assessment and provided recommendations in each area to strengthen and improve the website. The client accepted all recommendations. We performed all upgrades listed.

Website Optimization

  • User Experience (UX): We condensed menus, restructured and removed page content sections, added clear calls to action, and eliminated confusing navigation or graphics.
  • Search Engine Optimization (SEO): We updated all page titles, slugs, ALT and meta tags, and page structure (H1, H2, etc). We reconfigured page sections and implemented more external and internal linking.
  • Security: We evaluated Cloudflare data and identified significant bot traffic. We constructed a strategy to build better security protocols. 
  • Accessibility & Responsiveness: We installed an accessibility widget and made CSS adjustments, as well as breaking up long pages with different colored backgrounds. We then checked the site against accessibility raters. We evaluated pages for all devices and browsers.
  • Compliance & Privacy: We implemented an improved privacy and cookies solution.
  • Analytics & Tracking: The client uses four different analytics trackers, as well as Hubspot. We evaluated the effectiveness of all these trackers and integrations. We also evaluated the conversion data of their online forms.