Malama
Family & Youth Wellness Brand Strategy
The Challenge
Reimagining family wellness
Malama is a new brand, and we assisted the owner in bringing his vision to life: creating a safe space for families to communicate, grow, and heal. While he had sheets of ideas laid out grid-style, he needed direction on visuals and messaging.
The Strategy
Building the brand from the ground up: tirelessly on brand strategy, visual design, and infusing it all with meaning.
Steps included:
- Brand naming and tagline development
- Signature / logo design and palette selection
- Brand brief development
- Persona development
- Competitive and market analysis
- Defining key marketing channels
- Defining brand story
- Defining brand goals
