Sustainability firm brand strategy
Peterson Madsen Group

Sustainability Firm Brand Strategy

Boston, Massachusetts

The Challenge

Launching a new brand into the sustainability space

This Boston-based startup sustainability firm creates and maintains CSR programs for large corporate clients. They came to us seeking brand strategy, visuals and messaging, print design, illustrations, and an ecommerce website integrated with SugarCRM.


Within a few months, they returned seeking help bringing to life the managing partner’s vision of a sustainability workshop training tool.

The Strategy

Designing a visual and verbal presentation

The client chose our brightest logo and color palette, to appeal to a corporate audience while being distinctive.


We designed stationery, Powerpoint templates, business cards, greeting cards, and eco-friendly USB drives, all featuring the new brand. We created digital explainer graphics for use in flyers and online. We also created booklets describing their systems and processes, as well as banner ads to promote across partner websites.


Their ecommerce website featured programs and workshops, processes, case studies, blog, integration with SugarCRM, and an cart where visitors could book online sustainability courses.

The Workshop

Game development for training purposes

We designed materials for their sustainability workshop, a training tool in the form of a board game, including:

  • the game board and cards
  • accompanying workbook and case study guide
  • several iterations of a 2-page flyer for pitching to different audiences
  • a landing page for their website
  • banner ads to promote the workshop on industry websites
Sustainability firm workshop collateral

I had a 90-minute meeting with the Director of Marketing for Staples Inc., and I asked her what she thought of our website and branding. They said it was excellent! She absolutely loved it and was extremely complimentary about your work. Had to pass that on!

Gary Peterson, Managing Director Peterson Madsen Group: Boston, MA