Bike shop brand strategy
Ride Bikes

Bike Shop Brand Strategy and Website Design

Charleston, South Carolina

The Challenge

Help a small business build community

Ride Bikes is a sustainable neighborhood bike shop with a big heart. The owner is a strong advocate for bike safety and eco-friendly practices, and a big name in the community.

We completed the following brand identity projects:

  • We designed the brand logo for the shop, centered around the style of service and the client’s preferred color palette.
  • We developed a one-page microsite to feature their services, recycling efforts, events, the owner’s long history with cycling, and contact information.
  • We created multiple designs for shop apparel and merchandise.
  • We designed magazine advertising for local publications.

Thank you, 816 New York, for your amazing work on We are truly blown away.

Greg Jones, Owner Ride Bikes: Charleston, SC

This Ride Bikes ad is one of the best-looking ads in the magazine.

John DiGiovanni, Editor Oblique Magazine: Charleston, SC