Gaining tasty exposure
Founder of 816 New York, Sarah Williams, and founder of Gordon Restaurant Consulting, Fred Gordon, co-host a restaurant industry podcast that pairs industry stories with operations, sales, marketing, and staffing insights.
Sarah is producer and co-host, audio and video editor, brand developer, and comms strategist of this pioneering restaurant podcast, where restaurant leaders and restaurant lifers tell insider war stories—from the absurd to the awkward to the heartfelt. The pair bring their signature north-south flair to problems plaguing restaurants today, in a lighthearted, relaxed format.
Sarah performed full brand and comms strategy, including designing and developing logo, website, and templates; contriving tagline, messaging, and content; and growth strategy, including running ads and campaigns across all social and email channels. She produces the podcast, edits both audio and video, distributes it among major channels, promotes episodes and partnerships, and manages schedules and guest appearances.